Hrithik Roshan and reliance – New brand ambassador of reliance communications

Reliance communications recently launched its new GSM service and they have made sure that they do not lose out to the older entrants in the arena.
They have launched it in style with the new thing which is the brand ambassador of the company being Hrithik Roshan.
The new tagline which is being by Hrithik Roshan is “Just pick up the phone, don’t wait .. go for it!”
The media campaign for the reliance services will be about 150 crores.
Hristhik Roshan will be endorsing mobile, data and DTH services.

The deal with Hrithik Roshan will be worth five crores annually and this excludes the amount to be paid for appearance and events. This could amount to an additional five crores.
Susbcribers

The total subscribers of the Reliance Communications services till now have been 13 million with a target to reach 100 million subscribers.
Other leading brand endorsers

MS Dhoni – AIRCEL
Abhishek Bachhan – IDEA
Among the prominent ad campaigns has been the zoozoos of Vodafone.